Campaign Description: "Eco Vibes Only" is a TikTok campaign designed to promote sustainability through quick, engaging content that showcases our eco-friendly products and highlights sustainable lifestyle tips. We’re looking to collaborate with influencers who are passionate about the environment and can create entertaining, informative content that resonates with their audience.
Influencers will produce creative TikTok videos that demonstrate how our products help reduce waste, conserve resources, or support sustainable living. The campaign will focus on blending education with entertainment, using TikTok’s unique style of content to make eco-conscious living fun and accessible to a wider audience.
Key Deliverables:
- 3-4 TikTok videos demonstrating the use of our eco-friendly products, focusing on how they reduce waste or support a sustainable lifestyle.
- Fun, engaging content such as eco-hacks, DIY sustainability projects, or product comparisons showing the benefits of choosing eco-friendly alternatives.
- Interactive TikTok features like duets, challenges, or Q&A sessions to engage with followers and encourage them to share their own eco-friendly tips.
- Use of a campaign-specific hashtag to encourage a community-driven movement around sustainability, inspiring followers to adopt eco-conscious habits.
Campaign Goals:
- Increase brand visibility and engagement for our eco-friendly products within the TikTok community.
- Inspire followers to make small but impactful changes in their lifestyle through fun, relatable content.
- Create a viral movement around sustainability, encouraging followers to participate and share their own eco-friendly practices.